My TV Network is pronounced “LIVE” and televises live concerts, festivals and other music related programming. The logo mark resembles a guitar pick. The lettering includes three diagonal lines which represent the strings of a guitar.
Process work and early story boarding
My custom made typeface, logo, icon set and colors for my network branding project
My commercial for my network flips between the different genres using icons. Information is presented giving days and times when specific programs are aired. I used a green screen with my hand to create some interesting transitions.